EU-funded "EUROGREEN" Campaign Product Showcase Event
- Dec. 8, 2022
- FMCG HORECA BUSINESS
In the course of the execution of the campaign "EUROGREEN," which was funded by the European Union, a product presentation event was held on November 7, 2022, at 7:30 p.m., at the Plaza Ballroom of the Radisson Blu Hotel (located at Al Thumama Road, 11263, Riyadh, Qurtuba, Saudi Arabia) in Riyadh, Saudi Arabia.
During the course of the event, the participants, who included industry experts from the hospitality industry, importers, and distributors, were given the opportunity to gain additional knowledge regarding the products that were being promoted, to obtain information regarding the nutrient value of those products from a specialized nutritionist, and to savor the delectable flavors of those products using plates that were specially prepared for the event.
The "EUROGREEN" initiative, which is being funded by the European Union, has the dual purpose of raising awareness of European fruits and vegetables as well as promoting their consumption.