How Bidfood Dominates the Coffee Industry
- March 3, 2023
- FMCG HORECA BUSINESS
In Saudi Arabia, the United Arab Emirates, Oman, Bahrain, and Jordan, Bidfood Middle East is the major food service distributor in the region. The regional company distributes and delivers world-class brands such as S.Pellegrino, Acqua Panna, Jing, Monin, Fever Tree, Tres Marias, Heinz, Bridor, Nutella, and Anchor to over 15,000 clients daily around the region.
On January 1, 2023, Bidfood will become the official distributor of illy Coffee in the United Arab Emirates, thereby strengthening the global and regional collaboration between the two firms. The origin of illy coffee dates to 1933 in Trieste, Italy. Due to Bidfood Middle East, illy delivers Italian tradition to the region's burgeoning food and beverage business. All of illy's products, including coffee beans, ground coffee, and instant coffee, are available for purchase via the company's revolutionary digital platform, myBidfood (the first in the region to offer a complete end-to-end digital experience to operators). Via myBidfood, F&B operators can have access to Bidfood's products, order them at any moment, view product availability, track orders, and connect with company representatives directly.